KATHMANDU
The future of online shopping in Nepal is heading towards a new direction as Daraz, Nepal’s leading online marketplace, has announced the launch of South Asia’s first shoppable Live Stream called Daraz Live which will be available on the Daraz mobile application from 1st September 2021. Introduced as a part of their “Shoppertainment” strategy, Daraz Live will focus on creating a blend of retail and entertainment to create an innovative and fun experience for the customer, where they can have a first-hand adjacent experience of brands, products right through the screens of their devices from the comfort of their home.
The first of its kind in Nepal, the Daraz Live stream will be held at three different time periods – 12pm, 4pm and 6pm from Monday to Friday via the Daraz mobile app.
Unlike the typical social media livestream, Daraz Live will create a more seamless and interactive “See Now, Buy Now” experience for customers. With a closed loop model, Daraz Live not only offers customers with the option to buy, it also offers them information, entertainment as well as engagement activities. Each edition of the Daraz Livestream will provide customers a unique opportunity to get to know a brand in depth, it will allow customers and sellers to engage in real-time conversations, it will host engaging and entertainment activities, will host celebrities, and will offer numerous chan