With financial support from the German Development Cooperation through KFW under Improvement of Maternal and Child Care in Remote Area (IMCCR) program, as a part of the IMCCR program, CRS has kicked off the Menstrual Hygeine Management Project in four districts of Sudurpaschim Province ; Dadeldhura, Doti, Baitadi and Bajhang Districts. Nepal CRS Company today announces the launch of a biodegradable sanitary napkin/ pad under the brand name “Freedom” in Dadeldhura of Sudurpashchim province. The pads are 100% oxy-biodegradable and have passed bio-degradability test (certified under ISO 17088 Standard/ IS 5405 Standard). Unlike normal pads, these pads have ability to decompose and prevent harmful effect to the environment.
The pads are super absorbent with cottony feel and wings to wrap to avoid side leakage. Each pack of “Freedom” consists of 8 pads (235 mm in size), and display instructions to use, store and dispose in the outer packaging. Freedom will be available all over Nepal through CRS’s social marketing initiative with precise focus on the accessibility and availability of the sanitary pads in the four project districts of Sudurpashchim province. Adolescent school girls and others in these districts will have easy access to the pads at their nearest outlets more specifically at the outlets near their schools. CRS will launch the bio-degradable napkin and commence the Menstrual Hygiene Management Project in approx. 600 public schools of these these 4 districts. However, the pads will be available all over Nepal through CRS’s social marketing initiative.
According to Mr. Bisheshwor Prasad Ojha , Mayor, Amargadhi , MHM project and social marketing of biodegradable pad will play significant role in fighting off social discrimination prevailing in Nepalese society. In addition, to end this discrimination, everyone especially the male members in community should come together. Simon Heinkele, Deputy Head of Development Corporation congratulated CRS for launching the biodegradable pad in Dadeldhura. He is impressed that Nepal has made substantial progress with free pads at schools. Despite this still many girls and women in Nepal face challenge during menstruation, because of menstruation. Gender Dignified menstruation is not only a matter of gender equality but also human right. Therefore it’s important to teach both girls and boys bout the topic. And he is glad that German Development Cooperation could support this important matter in Nepal.
Evana Manadhar, 2015 Miss Nepal World stated menstruation as a boon that eventually leads to motherhood. Furthermore, she requested the participants, especially males not to discriminate their female family members as ”it’s just a natural process”, and to treat them with dignity. Jiblal Pokhrel, MD for Nepal CRS Company announced that CRS will start social marketing of a biodegradable with financial support from German Development Bank (KfW) in four districts of Nepal. He briefed about the product and about the project that will involve the public schools. The pads will be socially marketed by CRS, with support from KfW Development Bank (KfW) and implementing partner Multi-purpose Development Society-Dadeldhura. CRS is committed to provide family planning, maternal and child health and HIV/sexually transmitted infection prevention products and services. It offers 12 products and serves in all 77 districts of the country. Some of the iconic brands marketed by CRS include Dhaal, Panther, Sangini and Nilocon White.