KATHMANDU
Leading upto the eve of 11.11, Daraz is hosting a Grand Gala Live for Daraz users with 11 renowned celebrities, and hosts Suraj Singh Thakuri and Malvika Subba. The live show will feature a musical performance by Ness Studio, along with interactive games and amazing prizes including a New TVS Raider for Daraz users viewing at home. The show will be exclusively livestreamed on 10th November through the New Daraz Live feature on the Daraz app.
Livestreaming has been gaining a lot of traction over the past few years- even more following the onset of the COVID pandemic. As more brands, sellers, business and consumers shifted their focus online for a new way of engagement and entertainment, livestreaming seemingly became everyone’s favorite mode on content consumption in a short span of time. As a result, it has now become a massive industry in itself. China’s livestreaming industry alone is reported to be worth around USD 5 billion. And the livestreaming industry as a whole worldwide, is expected to be valued at USD 184.3 billion by 2027.
With that being said, Nepal’s leading online marketplace and part of the Alibaba Group, Daraz introduced the country’s fi