Daraz, Nepal’s leading online marketplace and part of the Alibaba Group, has officially announced it is set to kick-off its biggest one-day sale – 11.11, in a Press Conference held at the Kathmandu Marriott Hotel. Featuring 5 crore discounts on 11 lakh products and 11 TVS Motorcycles as the Mega Giveaway, this mega campaign will begin on November 11 (Kartik 25) and will end within 24 hours. Daraz also announced that to provide customers with a one a kind entertainment experience and chance to win exciting rewards during the campaign, the company will be organizing a GRAND GALA LIVE featuring media personalities Suraj Singh Thakuri and Malvika Subba as hosts along with 11 other renowned celebrities. This Gala Live will be livestreamed via the Daraz app on 10th November, 2021.
The event featured keynote speakers, Lino Ahlering, Managing Director, Temple Pyakurel, Chief Commercial Officer, Arun Phyual, Head of Payment & Partnerships and Samjhana Subedi, Chief Customer Officer, Daraz and gave an insight on the company’s preparedness for Nepal’s biggest online sale campaign, 11.11. “It’s time for 11.11 – the world’s biggest one-day sale. Despite a tough year for the country, our entire team and the 12,000+ sellers on our platform have been working extremely hard. And now we’re glad to share this special day with our customers across Nepal. The best deals, best discount offers and best entertainment of the year – combined with the best customer experience, this is what 11.11 is all about.” said Lino Ahlering, Managing Director, Daraz Nepal.
Likewise, Chief Commercial Officer Temple Pyakuryal also shared a few words where he announced that this year’s 11.11 would feature the exclusive launch of the new Realme GT 2 5G along with exclusive deals and offers on other categories such as electronics, fashion, motor, musical instruments, lifestyle, home décor and more. He also further mentioned that 22 leading national and international brands such as Samsung, Philips, Rohto, CG Digital, Lenovo including 4 from India – Janasya, Misha Fashion, Ustra, Wiresto and exclusive partners TVS, Coca Cola and Sunsilk will also be offering special deals on all their products during the campaign.
‘This year’s mega giveaway is going to be the biggest, as with our exclusive partner TVS, we are giving away 11 TVS Raider Motorcycles amongst our lucky customers. It’s unlike anything we’ve ever featured,”said Arun Phuyal, Head of Payment and Partnerships, Daraz. He further mentioned that customers can also enjoy additional discounts of 15% (max Rs. 3000) on Debit Card and 15% (max Rs. 3500) on Credit Card offered by 15 partner banks along with special discounts from E-Sewa and IME Pay. Likewise, customers can also avail 0% interest Easy Monthly Installment plans (EMI) via credit cards from 4 different partner banks.
Touching on the high intensity of the campaign, and the company’s preparedness, Samjhana Subedi, Chief Customer Officer said, “11.11 is a culmination of all our efforts, and to not leave any stone unturned, we’ve hired more than 1400 new employees including customer care agents and 1000 new delivery agents. Because, on such an occasion such as this, delivering the best customer experience is the greatest priority, no question.”