Just a few short weeks after undergoing a massive company rebranding, Nepal’s leading online marketplace, Daraz, has announced its latest campaign – Celebrate Love, scheduled to be held from February 4th midnight till February 14th. Key highlights of this campaign include Mega Deals up to 60%, Card prepayment discounts of 15% (max Rs. 750), Mega Vouchers worth up to Rs. 5000, Re 1 Game worth over Rs. 50,000 and many more. However, the showstopper of the campaign is the Mega Giveaway, where One Lucky Winner will get a chance to win Shree Balaji Diamond Earrings and Ring set worth Rs. 1,22,000.
In a bid to further spread the key message of the campaign – Celebrating Love with Our Loved Ones, Daraz has joined hands with leading influencers of Nepal to form an important network of communication. The influencers will be using their respective platforms and their reach to spread the word of love. Similarly, promotions of the campaign have been extended all across Nepal, incorporating advertisements, social media, influencers, bloggers/vloggers, out of home branding, brand partners, payment partners and promotion partners.
Customers can avail Mega Deals with up to 60% off on products from Apple, Realme, Beardo, Rohto, ANX, Wildhorn, Converse, Masala Beads, Aamayra Fashion, Vicky, Kadence, X-age, Hammonds Flycatcher, Piazzaitalia and many more. Likewise, customers who are not sure about what gifts to pick will be able to easily find the perfect gift within “Hand Picked Gifts”.
With pre-discounted products already being offered, the campaign offers customers a chance to further avail additional discounts via Bank Card prepayments. Card holders of Mega Bank, Sanima Bank, Bank of Kathmandu, NCC Bank, Everest Bank, NMB Bank and Sunrise Bank can avail 15% (max Rs. 750) via Credit Card and 10% (max Rs. 750) via Debit Card.
Furthermore, the campaign sees the return of the much popular One Rupee Game, which offers customers a chance to win amazing products such as Sazuna Diamond Earrings and Anker Soundcore Q35 Headphones at just Re.1. To participate, customers must prepay Re. 1 via debit/credit card or via IME pay. The amount will be refunded in case customers do not win.
Similarly, Daraz will be organizing a Gala Live to provide customer a fun experience and also offer them chances to win exciting gifts and rewards throughout the campaign. The Gala Live will be hosted by Malvikka Subba and will feature tons of entertainment such as Live Music Performance from Subhani and Kunti Moktan, Dance performance from Nritya Troops and much more. The live will be livestreamed via the Daraz app on 6th February.
As per the company, Celebrate Love is a bit different from Daraz’s other campaigns in the sense that it is more than just a campaign. It is a gentle reminder to all of us to cherish and acknowledge the love that we share with our family, friends, loved ones and the things that we hold dear.