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Dabur launches ‘REAL PET’ in Nepal

Dabur launches ‘REAL PET’ in Nepal

Dabur Nepal,the market leader in the fruit juice category, has launched Real Mango in PET bottles. Real PET will also be available in other popular variants Mixed Fruit and Pomegranate. Mr. H. S. Bedi, Business Head of Dabur Nepal said “It is the outcome of Dabur’s continuous endeavor to delight our Nepalese consumers with newer formats.”

Mr. Abhaya Pd. Gorkhalee, Head of Marketing in Dabur Nepal, stated – “Launch of Real PET was the outcome of our intensive market research where consumer preference towards PET bottle was the highest.”He further added – “It is the market leader’s responsibility to revive this attractive format – PET by offering lip-smacking delicious fruit juices to the discerning Nepalese consumers. With attractive pricing and quality products, weaim to gain some market share from other regular soft drinks in PET which are not considered so healthy.

“ Real PET has been positioned as a tasty and fun juicewith the tagline – ‘Taste the Fun’ and is targeted towards the youth who are mostly on the go. Popular Cine actress Aanchal Sharma and well-known singer Sushant KC, given their millennial connect, have been picked as the celebrity endorser for the Brand. The new Real PET is available in 200ml, 500ml and 1 Liter bottle priced at Rs. 35, Rs. 85 and Rs. 150 respectively.

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