Daraz Announces ProudlyNepali Initiative; Key Focus in Promoting Local Brands

KATHMANDU

Daraz, Nepal’s leading online marketplace has announced a new initiative called Proudly Nepali – Promoting Nepali Brands. Set to begin on 27th May 2022, the main goal of this initiative, as per the company is to highlight, promote and push Nepali Brands that have been delivering top quality goods and services in the Nepalese market, past and present. This new initiative falls directly under Daraz’s core values and mission of uplifting communities through the power of commerce.

The company’s global vision of focusing more on localizing in each of their operating regions was given a boost back in February with the on boarding of a new Managing Director, Ms. Aanchal Kunwar. The Proudly Nepali initiative, is another push towards achieving that vision. The company has also assured that Proudly Nepali is not just a one-time campaign but rather a long-term project which will be continued throughout the year.

This initiative also seeks to directly assist local brands and sellers associated with Daraz to increase their presence online and to conduct business easily in the modern digital age. Past programs such as the Daraz Sahayatri and Sarathi recorded great numbers and directly helped more than 11,000 sellers shift their businesses online. And through this, Daraz hopes to be able to help Nepali Brands increase their presence and visibility online and help them take their businesses to new heights.

With a curated list of some of the best Nepali Brands such as Fuloo, Juas, CG Digital, Mantra, Goldstar, Yasuda, Virjeans and more, the company firmly believes that this program will offer customers a chance to learn and find out more about homegrown Nepalese Brands. For an import-dependent country like Nepal, there lies a rigid belief that goods and services made locally are not up to par. Proudly Nepali seeks to change that belief and encourage and motivate customers to support such homegrown Nepali brands and consume their goods and services.

To further spread the key message – PROMOTING NEPALI BRANDS, Daraz has joined hands with FNCCI and SAWDFto form a strategic ecosystem. Similarly, promotions for Proudly Nepali have also been extended all across Nepal, incorporating all marketing channels

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