PEPSICO LAUNCHES GLOBAL ENERGY DRINK, STING®IN NEPAL

KATHMANDU

PepsiCo expands its beverage offerings in Nepal with the launch of its Global energy drink brand, Sting®that is all set to energize the consumers. The brand unveiled its first ever campaign ‘The Sting Energy”in Nepal.The campaign is accompanied by a vibrant new TVC showcases the brand’s energy promise in a creative and fun manner.

The TVC creatively encourages consumers to electrify their moment with the energizing taste of Sting®. The film showcases a girl in a fix on a highway as her car seems to have broken down. A boy approaches her and requests her to give the ignition another try. Failing to start, the boy goes back to his car to pull out a chilled crate of Sting® leaving the girl clueless.

The TVC in a creative manner depicts how just a sip of Sting®electrify the boy as he goes on a dance trip with some quirky moves and with an energy rush, he charges the car with the energy flowing in his body and impressed the girl and leave her visibly electrified.The film ends as it reiterates creatively the brand’s energizing code.

Speaking on the launch, Naseeb Puri, Senior Marketing Director, Nepal Region, PepsiCo, said, “We are ecstatic to bring our powerhouse brand, Sting, to Nepal. Sting is a unique product with exceptionally great taste that not only energizes the body but also stimulates the mind. We are confident that Sting will win over the hearts, minds & taste buds of youth across the country and the interesting new campaign, will resonate strongly with our consumers who are always on-the-go.”

The new Sting® TVC will be amplified via a robust 360-degree campaign spanning TV, digital, outdoor, and social media. The campaign will be extended across the country through various consumer touch points across the year. Sting® will be available in a single-serve pack of 250 ml across all modern and traditional retail outlets in Nepal, as well as on leading e-commerce platforms.

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