Coca-Cola kick starts its ‘Drink, Believe, Win’ campaign for FIFA World Cup 2022


As anticipation builds for FIFA World Cup 2022 to commence, Coca-Cola Nepal is celebrating the journey of fans with the launch of the FIFA World Cup 2022 special labels and the kick off of a consumer promotional campaign “Drink, Believe, Win”. Under this campaign, consumers can get a chance to win official FIFA merchandise including Footballs, T-shirts and Jackets.

To participate in the campaign, consumers can simply scan the QR code printed on the new FIFA World Cup labels on Coke bottles and send the unique code found behind the label. Alternatively, consumers can send an SMS with the Type code Coke<Space>Number behind the label<Space> Name and send it to 34949 and fill in information required or visit to fill in the required details.

The campaign offer is valid from 1st November to 14th December 2022. Stocks without this offer are also available and T&C details can be obtained from the website To claim the prize, winners are required to keep the labels safely. The offer is applicable on the purchase of 250 ml, 500 ml, 1 L, 1.5 L and 2.25 L of Coke and Coca-Cola Zero Sugar.