Xiaomi Nepal launches a new Redmi A1 series

KATHMANDU

 Xiaomi Nepal, the country’s No.1 smartphone brand, announces launch of A1 series. Xiaomi Nepal has introduced a new smartphone series with the launch of Redmi A1 and Redmi A1 Plus. Catering to an audience ready to move from feature phones to smartphones, Redmi A1 and Redmi A1 Plus bring alive blazing fast internet, clean software experience and nonstop entertainment, thereby making day-to-day functions smarter, more efficient, more convenient.

Commenting on the launch, Mr Amit Kumar Panda, the Country General Manager, Xiaomi Nepal said, ‘As a part of its mission to be at the cusp of Nepal’s smartphone revolution, Redmi Nepal aims to bring a top- tier smartphone experience to first-time users. With the launch of a new series with Redmi A1 and Redmi A1 Plus, the company is working towards attracting a new set of user base to adapt to new technologies or upgrade to a smartphone lifestyle, thereby delivering excellence in design, long battery life, and camera systems. With the launch of both Redmi A1 and Redmi A1 Plus, our mission is to make smartphones more accessible to an untapped audience by offering a powerful proposition at a disruptive price point. We want to play a significant role and act as a catalyst for the commencement of their smartphone journey.’

 Redmi A1 series- Life Banao A1

With a new smartphone segment from the house of Redmi, the company aims to attract a new audience base who wants to upgrade to a smarter lifestyle. Packing the best of display, performance, and camera on a budget, Redmi A1 and Redmi A1 plus is designed to deliver an ultimate user experience with ‘Redmi Kai Bharosa’.

 A1 Entertainment

Redmi A1 and Redmi A1 Plus go big on features with a classic 16.55cm (6.52”) HD+ display that delivers an excellent viewing experience through bright colours and sharper details. For non-stop entertainment and an undisrupted audio experience, Redmi A1 and Redmi A1 Plus comes with speakers on the top.

Centering energies around the emotional connection with radio, the device comes with a pre-installed FM Radio app. For those who are always on the go and to keep the entertainment going all day long without any interruption, Redmi A1 and Redmi A1 Plus comes packed with a massive 5000mAh battery.

A1 Experience

Redmi A1 and Redmi A1 Plus is also upping the ante with its use of a powerful MediaTek Helio A22 chipset that is geared to enhance photography, and video capture while providing enough power to satisfy gamers. Making them more  efficient by the support of LPDDR4X RAM. Leveling up the overall performance, the devices run on Clean Android 12 that is built to provide lighter, faster and more privacy control.

A1 Design

Both Redmi A1 and Redmi A1 Plus shakes up the design status quo in the entry-level segment with a leather textured back that is eye-catching and practical. The textured design helps prevent fingerprints so that the phone keeps looking pristine. Three colour options  –Black, Light Green, and Light Blue– let buyers show off their own personality through Redmi A1.

Redmi A1 Plus houses rear finger print sensor which efficiently allows users to unlock the phone.

A1 Camera

Allowing users to capture every moment, Redmi A1 and Redmi A1 Plus house an 8MP dual AI camera and a 5MP front camera. Combining advanced signal processing and modes, users can get a glimpse of their loved ones via video calls, without any interruption.

AI Quality

Ensuring that the users get to enjoy their first smartphone experience without having to change their phone every year, Redmi A1 has undergone a key life test 500,000 times, connector durability test 10,000 times and micro drop test 28,000 times.

Price & Availability

Redmi A1 is available in 2GB+32GB variant for Rs. 11,999. Redmi A1 Plus is available in 2GB+32GB and 3GB+32GB variant for Rs. 12,499 and Rs. 13,999 The device goes on sale on 4th November at all authorized retail partners.

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