Khalti’s 5th Anniversary: ‘Five years’ or ‘just 5 years’?


Launched in 2017, popular online payment service provider of Nepal, Khalti, has completed its 5th anniversary today.  With the aim to digitize the daily payments of every Nepali household, Khalti has been making life easier for millions of people daily. But, should we call this 5 years – ‘Five years’ or ‘just 5 years’?

For a startup, to complete five years means being successful in establishing themselves in their field, gaining trust of their audiences. Khalti has also proved this to be true in its 5 year long journey. However, if we look at this from the perspective of it being a long journey, Khalti is ‘just’ 5 years old. That means it has a long way to travel to pave the path of digital Nepal. It definitely carries the high possibility of doing so successfully.

Popular among the youth, Khalti, is a brand with a unique identity in the Nepali fintech industry. With a marketing team full of young people, Khalti’s way of spreading its message is different from the mainstream. It has managed to prove it again by releasing a funny video on its anniversary that constitutes of memes made by their own team members.

It has also managed to create a stir on Twitter by putting a birthday reminder on Twitter, a day before their birthday. In that tweet, other brands like WorldLink, Pathao, Foodmandu joined in to respond in witty manner. On this occasion,Mr. Binay Khadka,Chief