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F1Soft Group signs three national cricket players as brand endorsers

F1Soft Group signs three national cricket players as brand endorsers


F1soft Group, Nepal’s leading fintech conglomerate, is pleased to announce the agreement signing ceremony with the three prominent Nepali national cricket players as brand endorsers. F1soft Group’s subsidiary companies, Fonepay, eSewa, and eSewa Money Transfer, have signed agreements with Kushal Bhurtel, Rohit Kumar Paudel, and Dipendra Singh Airee, respectively, with the objective of empowering their career journeys and nurturing their talent.

The agreement signing ceremony with these cricketers was held on October 5, 2023, in the presence of Mr. Subash Sharma, Director of F1soft Group; Mr. Ashish Gautam, Chief Business Officer of eSewa; Mr. Sumit Bhandari, Business Operation Manager of eSewa Money Transfer; and Mr. Sumit Das, Chief Business Officer of Fonepay.

With this partnership, F1Soft Group aims to provide unwavering support to the players who have dedicated their lives to the sport of cricket in Nepal. F1Soft Group, in collaboration with these cricketing heroes, is committed to not only helping enhance their performance on the field but also ensuring their overall well-being and growth as players. By prioritizing the players and their aspirations, this partnership seeks to empower them to reach their full potential and, in doing so, elevate the entire landscape of Nepali cricket. It underscores the belief that, with the right support, players can achieve remarkable feats on the international stage, bringing pride and glory to our country.

Subash Sharma, a director at F1soft Group, said, “We feel privileged to be associated with our national heroes, and we are delighted to be a part of their journey. The primary agenda of this partnership is to provide unwavering support to our cricketing talents, nurture their aspirations, and aid their personal and professional growth. By putting the players at the center of our efforts, we aim to ignite a new era of success and achievement in Nepali cricket, ultimately bringing pride to our country.”

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